Blog1

After reading chap. 1 for Designing a Digital Portfolio I have found myself leaning towards being a graphic artists specifically in the print field. The book described this career as “being skilled in their media, but also good at interpreting and executing the creative concepts of others”. With my internship at Healthtrax, that is exactly what I did. I would be given a broad assignment with a general description of how the marketing department wanted the logo or layout to appear. After a rendering a few concepts I would submit them back to the marketing team to see if I was progressing in the direction they wanted.
I found it useful to sometimes include designs that did not follow the description the marketing team would give me. Such designs either showed the marketing team a different direction in which the project could be taken, or (and more frequently) show me exactly what the marketing did not want. Knowing what the marketing people did not want seemed to make the job easier, or at least less constrictive, than being told precisely what they did want.
Logo design is possible one of my favorite design niches, though I do enjoy layout for web and print templates, as well as 3D modeling. What I enjoy about logo design so much is the vast repertoire of devices at your disposal. You can use text, images, font dingbats, almost anything to create a visual representation of yourself or your business. Most recently I have become interested by the technique known as ligature where fonts are manipulated to create a sort of picture. You see ligature used a lot, especially on television (think CNN of ESPN), but I feel that it allows for a unique portrayal of yourself, especially if used in conjunction with drawn images. That being said, I plan to pursue a series of ligature concepts for my logo creation.